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TYTAX equipment is one of the few products worldwide that necessitates extensive video materials, necessitating the use of a video studio. Let's go back to the beginning of our digital media presence. We created our first website in 1997 because we knew it was the best way to share information about our offer faster and more effectively than printed materials or trade fairs. Initially, all information was provided in the form of photos and text; video was not considered due to slow internet connections. However, when the opportunity arose in 2008, we seized it and a revolution began. Remember, YouTube had only been around for three years by then. From 2008, when the first videos were uploaded to our website, to 2013, video production was done with basic tools in HD quality, inside small rooms with little light. We had no experience with professional video editing, and a slow internet connection made uploading materials to YouTube tedious. Nonetheless, we knew that video was a medium in which we wanted to invest.
The real breakthrough occurred in 2013 when we decided to build our video studio from the ground up, with dreams of one day installing our machines there. See how we built the video studio in the video below.
Our studio opened in 2014, and because our machines have an original military design, we wanted our studio to reflect that. The new studio has ten times the surface area and three times the height of the old one; it required a large number of professional lights, so we decided to purchase and install ARRI professional lighting.
The new studio has a multi-meter rotary arm on which we can mount a few 4K cameras to film from various angles. The first video shoot took place in 2014, and we recorded hundreds of hours of video material with the former brand TITAN between 2014 and 2015. We replaced all videos with our brand in mid-2016, after registering the trademark in several dozen countries, including the United States, our most important market. Since then, all our video materials are created in our studio! Our video sessions are frequently challenging, and one of the reasons for this is that our equipment is large and heavy! (Not everything, as the S7 is the quite opposite). Take a look at how we move the T1-X, which weighs more than 1540 lbs / 700 kg!
Once the machine is set up, we can start recording; each exercise requires some modification. The first step is always to clean the machine! View the video.
To present thousands of exercises, we had to put in a massive amount of effort both on set and in front of the computer while editing all video clips. Take a look at how our work looks during video production.
It's nice to have my grandparents Piotr and Natalia visit us after a long day of recording!
Our own video studio allows us to show exercise techniques from various cameras and angles, and it also allows us to record exercises or other materials whenever we want. We love this freedom. Furthermore, we can reduce the costs of video production, allowing us to record every exercise that you can perform on the equipment. We would spend a lot if we outsourced video production. Every year, we try to improve the process by focusing on small details that add up to big results.
From the perspective of the last few years, establishing our own studio was a critical decision. We would be unable to present our products in the manner allowed by our studio.
