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This Privacy Policy outlines the rules for processing personal data collected through the Tytax.com website (hereinafter referred to as the "Website"). The owner of the Website and the data controller is Tytax International LLC, located at 48 Wall St 11th Floor, New York (hereinafter referred to as the "Administrator").
1. Types of Data Collected
While using the Website, we may collect various personal data from users, including:
• Contact information (e.g., email address, phone number) provided during registration or when contacting us.
• Technical data such as IP address, browser type, browser language, access times, and URLs of visited pages.
• Data regarding user behavior on the Website, including session recordings collected through the Microsoft Clarity tool.
2. Cookies and Other Tracking Technologies
The Website uses cookies and similar technologies to provide users with the best experience on our Website and for analytical and advertising purposes. Specifically, cookies are used for:
• Google Analytics: Monitoring Website traffic and analyzing user behavior. Google Analytics collects anonymous data, such as the number of visits, time spent on the Website, traffic sources, etc.
• Advertising: Running advertising campaigns through Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads. Cookies are used for ad personalization and measuring their effectiveness.
• Session Recording: Microsoft Clarity allows for recording user sessions on the Website to better understand their interactions and improve Website functionality.
3. Purposes of Data Processing
The collected personal data may be processed for the following purposes:
• Ensuring the proper functioning of the Website.
• Analyzing and monitoring traffic on the Website.
• Personalizing content and advertisements displayed to users.
• Improving Website functionality based on user behavior analysis.
• Running advertising and retargeting campaigns.
• Detecting and filtering bot traffic using proprietary anti-fraud technology integrated with Meta and Google, in order to improve the quality of advertising traffic and prevent invalid interactions.
4. Legal Basis for Data Processing
The processing of personal data is based on:
• User consent — in cases where it is required (e.g., for direct marketing purposes).
• Legitimate interests of the Administrator — in terms of analyzing Website traffic, personalizing advertisements, and monitoring user behavior.
5. Data Sharing
Users' personal data may be shared with third parties that cooperate with the Administrator in achieving the above purposes, particularly providers of analytical tools (Google, Microsoft) and advertising partners (Google, Meta, Microsoft, LinkedIn).
6. User Rights
Users have the following rights:
• The right to access their personal data.
• The right to rectify, delete, or restrict the processing of their data.
• The right to data portability.
• The right to object to data processing.
• The right to withdraw consent for data processing at any time (if the processing is based on consent).
To exercise any of the above rights, please contact us at [email protected].
7. Changes to the Privacy Policy
The Administrator reserves the right to make changes to this Privacy Policy. Any changes will be published on the Website and will take effect upon publication.
8. Contact
If you have any questions regarding this Privacy Policy, please contact us at [email protected].